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Ashley, a second-time mom in Lancaster, California, never breastfed her first daughter. But that was six years ago and she was determined to breastfeed her new baby girl. Initially, it wasn’t easy — it was downright painful — but she credits her Welcome Baby parent coach for talking her through the challenges and helping her succeed.

“If we didn’t talk about that, I probably would not have breastfed — not at all,” she tells parent coach Maureen Farrell